Human Appeal contacted us for a project with a deadline of only 48 hours, and that was before the project briefing and discussion. The job was to completely redesign two proposal brochures, one being in Arabic and the other in English. We didn’t realise exactly how hard a task the former would be! Nonetheless, we decided to accept the challenge and the project began.
We decided the best approach would be to copy their content onto a new design template, whilst adding a simplistic yet modern look to the plain and quite boring design. The greatest obstacle we found was Adobe Illustrators inability to render Arabic text correctly, and therefore we did have to resort to a third-party plugin. You can read more about that in our blog post here.
What We Did